GROWTH FOR SPECIALTY CONTRACTORS

You do the
groundwork.
We book the
next estimate.

A done-for-you system to attract the right projects, qualify the inquiries, and put estimates on your calendar.

Find out if we’re a fit

A focused 20-minute conversation. No pressure.

Illustrative aerial view of a timber dock beside a waterfront seawall
BUILT FOR SPECIALIZED WORK01 / MARINE
THE GOALA better-fit estimate.
Already on your calendar.
OUR SPECIALTY

Water well & pump

Dock, seawall & marine

Explore the trades we serve

THE GAP BETWEEN A LEAD AND A JOB

More inquiries don’t help
if they never become estimates.

You’re on a jobsite. The phone rings. A form comes in. By the time you get back to it, the opportunity may already be gone.

01

The wrong projects.

Outside your service area. Too small for your crews. A list of names gives you more work before you know if there’s a fit.

02

The follow-up gap.

Inquiries arrive while you’re working. Without a consistent response and follow-up process, good opportunities get missed.

03

The empty calendar.

A prospect shows interest, then goes quiet. No confirmed time. No reminder. No clear next step.

ONE CONNECTED SYSTEM

From first inquiry
to a firm next step.

We build and manage the path to an estimate around your territory, your project criteria, and your available capacity.

01 / ATTRACT

Generate demand.
Capture the inquiry.

Targeted paid campaigns and focused landing pages bring the services you want to sell in front of people in your market.

Your services + your service area
02 / QUALIFY

Respond immediately.
Find the right fit.

An automated first response starts the conversation. Follow-up checks location, project scope, timing, and the criteria we agree with you.

Project fit before calendar time
03 / BOOK

Book the estimate.
Keep it moving.

Qualified prospects choose an available time. Confirmations, reminders, and rescheduling help keep the appointment on track.

A clear handoff to your team

And after the first follow-up? We re-engage eligible past inquiries and report on the journey from ad spend to booked estimates, attendance, and the jobs your team records.

REACTIVATE → LEARN → IMPROVE

SPECIALIZED WORK DESERVES A SPECIALIZED APPROACH

Built around
your kind of project.

Our primary focus is water well, pump, and marine contractors—trades where project details matter long before an estimate is booked.

ALSO EXPLORING PILOTS WITH

Residential demolition

Structure removal and residential teardown projects.

Drainage & erosion

French drains, runoff management, and erosion control.

Septic installation

New systems and replacement projects.

Pool installation

New residential swimming pools and custom inground pool construction.

MORE THAN AN AD CAMPAIGN

The follow-through
is the service.

You get one connected acquisition process, with someone accountable for what happens after a prospect clicks.

Talk through your current process

Your definition of a good project.

We agree on service area, scope, and qualification criteria before campaigns go live.

A booked next step, not a lead list.

Response, qualification, booking, and follow-up are part of the service. Inquiries aren’t sold into a shared lead marketplace.

Visibility into what’s working.

See spend, qualified opportunities, and booked estimates. Bring your sales outcomes into reporting so we can evaluate the full picture.

A pilot with a clear scope.

Start with an agreed market, budget, and review period. Ad spend is separate and paid directly through your advertising accounts.

BEFORE WE TALK

Fair questions.
Straight answers.

Is this just another lead-generation service?

The service covers the full path: demand generation, inquiry capture, immediate first response, qualification, estimate booking, reminders, rescheduling, reactivation, and reporting. The aim is a qualified appointment with a clear next step for your team.

What counts as a qualified estimate?

We agree on that before launch. Typically it means a project in your service area, for a service you provide, with the right scope and timing, and a prospect who agrees to an estimate. Qualification relies on information the prospect provides; your team confirms site conditions and prepares the quote.

How much does it cost?

Pilot programs are available. Scope and fees depend on your market, services, and follow-up needs. We discuss the service fee and a separate advertising budget on the fit call, then put the terms in writing before you commit.

Do you guarantee appointments or revenue?

No. Demand, competition, budget, seasonality, and your sales process affect results. We agree on what to measure and when to review performance. A booked estimate is an opportunity to quote a project, not a guaranteed job.

What do you need from our team?

Capacity to take on work, a defined service area, access to the relevant accounts, and available estimate times. Your team attends appointments, prepares quotes, and shares outcomes so reporting reflects what happened after booking.

Can this work with our current tools?

We review your calendar, CRM, website, and lead-handling process on the call. Where practical, we work with what you already use. Any required integrations or changes are agreed as part of the pilot scope.

PILOT PROGRAMS AVAILABLE

Let’s put your
next stage of growth
on the calendar.

Tell us what you do and where you work. We’ll talk through your current inquiry flow, the projects you want, and whether a pilot makes sense.

YOUR 20-MINUTE FIT CALL
  1. Your market, project mix, and crew capacity
  2. Where inquiries are getting stuck
  3. A practical pilot scope and next steps

Start with a conversation.

A few details to make our first call useful.

FormSubmit delivers your inquiry to our inbox so we can respond. No automated marketing enrollment.

Prefer email? everett@fieldwork-growth.com